Automotive Design

Accessibility

Info Architecture

Design Systems

Mixed Reality

Product Designer who drives

human-centered innovation through

research, systems thinking, and AI

Automotive Design

Accessibility

Info Architecture

Design Systems

Mixed Reality

Product Designer who drives human-centered innovation through

research, systems thinking, and AI

Mixed Reality

Accessibility

Design Systems

Product Designer who drives human-centered innovation via

research, systems thinking, and AI

Selected Work

Selected Work

Selected Work

With 3+ years of experience and a background in computer science, I focus on understanding problems deeply, using structure to bring clarity, and creating experiences that connect with people.

With 3+ years of design experience and a background in computer science, I focus on understanding problems deeply, using structure to bring clarity, and creating experiences that connect with people.

With 3+ years of design experience and a background in computer science, I focus on understanding problems deeply, using structure to bring clarity, and creating experiences that connect with people.

Here's what I do

Here's what I do

Here's what I do

User Research & Insight Development

I plan and conduct user interviews, usability tests, diary studies, and field observations to understand real user behaviors. My research synthesizes qualitative and quantitative data into clear insights, opportunity areas, and actionable design principles.

Problem Discovery & Product Strategy

I break down ambiguous spaces into focused, well-defined problem areas. By identifying root causes, evaluating constraints, and mapping user and business goals, I shape strategic pathways that guide teams toward meaningful solutions.

Interaction Design & Design Systems

My approach uses systems thinking to create clarity in complex ecosystems, ensuring interactions remain consistent and scalable. I build adaptable design systems that unify visual language, and maintain quality across large product surfaces.

Shipping MVPs with Engineering

I build testable MVPs that validate product assumptions early, from Figma prototypes to VR simulations. My process emphasizes feasibility, working closely with engineering to align on behaviors, and implementation details from the start.

User Research & Insight Development

I plan and conduct user interviews, usability tests, diary studies, and field observations to understand real user behaviors. My research synthesizes qualitative and quantitative data into clear insights, opportunity areas, and actionable design principles.

Problem Discovery & Product Strategy

I break down ambiguous spaces into focused, well-defined problem areas. By identifying root causes, evaluating constraints, and mapping user and business goals, I shape strategic pathways that guide teams toward meaningful solutions.

Interaction Design & Design Systems

My approach uses systems thinking to create clarity in complex ecosystems, ensuring interactions remain consistent and scalable. I build adaptable design systems that unify visual language, and maintain quality across large product surfaces.

Shipping MVPs with Engineering

I build testable MVPs that validate product assumptions early, from Figma prototypes to VR simulations. My process emphasizes feasibility, working closely with engineering to align on behaviors, and implementation details from the start.

User Research & Insight Development

Problem Discovery & Product Strategy

Interaction Design & Design Systems

Shipping MVPs with Engineering

And who I've worked with

And who I've worked with

Since you’ve reached this far — Let’s Connect!

reubenc@umich.edu

reubenc@umich.edu

Resume

Resume

Reuben Crasto © 2025

Designed with intention, powered by protein shakes

Since you’ve reached this far — Let’s Connect!

reubenc@umich.edu

reubenc@umich.edu

Resume

Resume

Reuben Crasto © 2025

Designed with intention, powered by protein shakes

Since you’ve reached this far — Let’s Connect!

Email

Email

Resume

Resume

Reuben Crasto © 2025

Designed with intention, powered by protein shakes

Since you’ve reached this far — Let’s Connect!

Email

Email

Resume

Resume

Reuben Crasto © 2025

Designed with intention, powered by protein shakes