I'm a Product Designer + Engineer ⚙️
I'm a Product Designer + Engineer ⚙️
and I love simplifying tech.
and I love simplifying tech.
Starting out as a computer engineer, I found my way into the EdTech UX space, where working closely with real users completely changed how I thought about systems and products. It made me realize that the best technology is the kind people don't have to think about. That experience ultimately led me to pursue a Master’s in Human-Computer Interaction at the University of Michigan, Ann Arbor.
With 3+ years spanning EdTech, B2B SaaS, and automotive, I take ambiguous problems and turn them into products people love using.
Starting out as a computer engineer, I found my way into the EdTech UX space, where working closely with real users completely changed how I thought about systems and products. It made me realize that the best technology is the kind people don't have to think about. That experience ultimately led me to pursue a Master’s in Human-Computer Interaction at the University of Michigan, Ann Arbor.
With 3+ years spanning EdTech, B2B SaaS, and automotive, I take ambiguous problems and turn them into products people love using.
I'm a Product Designer + Engineer ⚙️
and I love simplifying tech.
My Design Philosophy
Nail the Problem, then the Solution
Before jumping into design ideas, I invest time in deeply understanding the user’s context, motivations, and pain points. The best solutions come later, and only if they’re truly grounded in the problem space.
Strive for Clarity through Structure
Inspired by Massimo Vignelli’s belief in the power of design systems,
I value structure as a way to bring clarity and consistency to a product. I see structure not as a limitation, but as a tool that helps users navigate with ease and confidence.
Iterate with Intention
Create with a clear purpose in mind. I let each iteration reflect thoughtful progress; deepening understanding, and shaping designs that align closely with user needs and goals.
Leave Room for Delight
While solving problems is the core of design, I also try to create moments that surprise, engage, or emotionally resonate with people.
Professional Experience
University of Michigan School of Information
UX Designer
Aug 2025 - Present
University of Michigan School of Information
Instructional Aide/Teaching Assistant
Aug 2024 - April 2025
GrantAide
UX Research and Design Intern
Jun 2024 - Aug 2024
Zeus Learning Pvt. Ltd.
User Interface Designer
Jun 2021 - Aug 2023
My Toolkit
Figma
Adobe Photoshop
Adobe Illustrator
Unity
Framer
Cursor
Procreate
Miro
Capcut
Notion
Miro
Capcut
Notion
Things I'm passionate about… 💜
Visualizing Ideas through Art
I’ve been doodling ever since I can remember and have always tried wacky craft projects. Some of my artworks range from canvas paintings to digital rendering to creating a functional Batman helmet that lights up! I have also done a bunch of Graphic Design projects on themes such as infographics, semiotics and post-modernism.
Visualizing Ideas through Art
I’ve been doodling ever since I can remember and have always tried wacky craft projects. Some of my artworks range from canvas paintings to digital rendering to creating a functional Batman helmet that lights up! I have also done a bunch of Graphic Design projects on themes such as infographics, semiotics and post-modernism.
Starting out as a computer engineer, I found my way into the EdTech UX space, where working closely with real users completely changed how I thought about systems and products. It made me realize that the best technology is the kind people don't have to think about. That experience ultimately led me to pursue a Master’s in Human-Computer Interaction at the University of Michigan, Ann Arbor.
With 3+ years spanning EdTech, B2B SaaS, and automotive, I take ambiguous problems and turn them into products people love using.
My Design Philosophy
Nail the Problem, then the Solution
Before jumping into design ideas, I invest time in deeply understanding the user’s context, motivations, and pain points. The best solutions come later, and only if they’re truly grounded in the problem space.
Strive for Clarity through Structure
Inspired by Massimo Vignelli’s belief in the power of design systems,
I value structure as a way to bring clarity and consistency to a product.
I see structure not as a limitation, but as a tool that helps users navigate with ease and confidence.
Iterate with Intention
Create with a clear purpose in mind. I let each iteration reflect thoughtful progress; deepening understanding, and shaping designs that align closely with user needs and goals.
Leave Room for Delight
While solving problems is the core of design, I also try to create moments that surprise, engage, or emotionally resonate with people.
Experience
University of Michigan School of Information
UX Designer
Aug 2025 - Present
University of Michigan School of Information
Instructional Aide/Teaching Assistant
Aug 2024 - April 2025
GrantAide
UX Research and Design Intern
Jun 2024 - Aug 2024
Zeus Learning Pvt. Ltd.
User Interface Designer
Jun 2021 - Aug 2023
My Toolkit
Adobe Photoshop
Adobe Illustrator
Figma
Unity
Framer
Cursor
Procreate
Miro
Capcut
Notion
Things I'm passionate about…
Visualizing Ideas through Art
I’ve been doodling ever since I can remember and have always tried wacky craft projects. Some of my artworks range from canvas paintings to digital rendering to creating a functional Batman helmet that lights up! I have also done a bunch of Graphic Design projects on themes such as infographics, semiotics and post-modernism.
Learning Music Instruments
I have learned classical piano (Trinity College: Grade 5) and picked up the ukulele on my own during the pandemic. Knowing the theory and science behind music has tuned my brain to focus on the subtle beauty of a composition, which I tend to enjoy more than lyrics.
Sports
You will always find me checking up the scores of my favorite teams and staying up late to watch FC Barcelona in the Champions League and the NBA. Playing soccer and basketball is one of my go-tos for a relaxing day. I’ve also attended 10+ football games at Michigan Stadium (Go Blue!).
Since you’ve reached this far — Let’s Connect!
Reuben Crasto © 2026
Designed with intention, powered by protein shakes
Since you’ve reached this far — Let’s Connect!
Reuben Crasto © 2026
Designed with intention, powered by protein shakes